UX Design, UI Design, User Research, Content Strategy

For more than a year, I was UI/UX Designer for multiple creative collaborations with Allstate Dealer Services, a subsidiary of Allstate. I worked closely with business analysts and marketing specialists to formulate content strategy and visual design for a responsive redesign of the ADS website. Ultimately, the site was not built, but the experience gave me valuable insight into long-term client relationships.

Also during that time period, I served as Lead UI Designer on Agent Central—a sales resource available exclusively to ADS agents. Using only one tablet app, agents can organize leads, import contact information, build presentations, and disseminate marketing materials. It is currently available for Android and iOS devices.